McDonalds Bestie Bundle
We bundled with McDonalds and W+K to create snack-sized UGC social Content - launching the Bestie Bundle for Canadian fans across the country.
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Director Bronwyn Davies / Producers Stefan Feldmann, Ann Dinh / Post Production Melissa Lam, Tyson Rider
The Heist teamed up with Wieden+Kennedy for McDonalds to launch a social-first campaign celebrating the Bestie Bundle, bringing together Canadian fans and their besties across the country.
The Bestie Bundle campaign highlighted the joy of sharing moments and meals with friends. Director Bronwyn Davies collaborated with W+K’s team to crafted snack-sized, user-generated content optimized for McDonald’s Canadian social platforms, sharing the excitement around Canada’s biggest concert of the year in a fun and relatable spirit.
The focal point of the campaign was the exclusive Bestie Bundle, featuring five friendship bracelets with playful slogans like “Live Laugh Big Mac” and “Share Fries l8r?”. This campaign not only amplified McDonald’s social presence, but also ignited deeper engagement and a greater sense of community among their audience.
